Are You a Sensitive Salesperson?

Reach those sales goals, but do it with honesty and sensitivity. Image courtesy of renjith krishnan from freedigitalphotos.net
Reach those sales goals, but do it with honesty and sensitivity. Image courtesy of renjith krishnan from freedigitalphotos.net

Over the past week, I’ve been working hard on getting the word out about my new client’s event in San Francisco. I’ve reached out to several connections I still have in San Francisco, telling them about the event with an email that’s 80% form, 20% customized.

I received a couple pieces of feedback about my email, and both of them were, well, honest but also leaning towards negative. I took the feedback to heart and today, went about emailing everyone with apologies for my spam-like message. Most everyone replied telling me that I was fine, that my message wasn’t annoying/spammy, and that I was just doing my job.

I probably didn’t have to even apologize, but it hung heavy on my conscience: I never want people to think that I’m a blood-sucking salesperson. Ok, not to offend any truly great salespeople, but I cannot be emotionless or separate my personal feelings from business objectives when it comes to sales: I value honesty a lot and really, I am just a sensitive person in general. Yes, I may be a bit of a people-pleaser, but I do care about others a lot…maybe to a fault.

In reply to one of the emails above, I said that perhaps it’s a fault of mine to be a sensitive salesperson…but then I thought about it and realized that it can be considered a strength for me instead. If others know me as a sensitive, honest salesperson for my business and for my clients, they will know that I am more driven with genuine emotion than just winning the next sale.

I’m not saying that focusing on solely winning a sale is a bad thing; I’m just saying that it helps to have a bit of emotion when it comes to selling. So tell me, do you consider yourself a sensitive salesperson?

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